Gatorade Endurance - Training for Life
Gatorade Endurance leveraged BibRave's unique industry insight - powered by years of working with races, other endurance brands, and endurance consumers - to concept and manage a multi-month campaign engaging with consumers throughout the training season. The program re-invented how Gatorade Endurance approaches multi-channel campaign planning and messaging, coordinating across agencies and partners. The visual campaign identity also became the brand's gold-standard for future brand campaigns and initiatives.
- Ambassador Promotion
- Ambassador Management
- Marketing Strategy
- Marketing Workshops (Internal & External)
- Program Execution
- Content Creation (Copy/Design)
- Social Media Management (Organic/Paid)
- Experiential Activation (IRL/Virtual)