Overview

Gatorade Endurance - Training for Life

Gatorade Endurance leveraged BibRave's unique industry insight - powered by years of working with races, other endurance brands, and endurance consumers - to concept and manage a multi-month campaign engaging with consumers throughout the training season. The program re-invented how Gatorade Endurance approaches multi-channel campaign planning and messaging, coordinating across agencies and partners. The visual campaign identity also became the brand's gold-standard for future brand campaigns and initiatives.

  • Ambassador Promotion
  • Ambassador Management
  • Marketing Strategy
  • Marketing Workshops (Internal & External)
  • Program Execution
  • Content Creation (Copy/Design)
  • Social Media Management (Organic/Paid)
  • Experiential Activation (IRL/Virtual)

From Idea to Execution (and everything in between)

BibRave developed the campaign theme, along with project management, content calendar, planning & execution, partner outreach, design work, copy creation, and reporting. The project also included content toolkits that translated the Gatorade Endurance messaging across owned and partner channels - including ambassadors, athletes, race partners, and more.

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