The Giant Race Comprehensive Marketing

BibRave has partnered with the Giant Race marketing team to consult and execute for two consecutive years, providing comprehensive digital marketing strategy, content development & execution, email design & execution, and detailed reporting. BibRave also fully manages all of the Giant Race paid social strategy, budgeting, and execution - and has realized a 170% YOY conversion improvement! All of these efforts combined have led to an almost 40% increase in the participant field from 2022 to 2023.

  • Marketing Strategy
  • Social Media Management
  • Program Execution
  • Content Creation (Copy/Design)
  • Creative Concepting

Retainer Model = Flexible Scope of Work

All BibRave services were performed under a monthly retainer model, allowing the client flexibility to tap BibRave’s additional capabilities to explore, innovate, and create activations that best suited the event needs. These included pivoting to create custom, long-form campaigns, as well as digital sponsor and community activations - all using the same retainer-based basket of hours.

Converting Brand Affinity into Targeted Strategy

BibRave’s marketing strategy aims to pull more than the traditional operational marketing levers. Utilizing a robust MLB mailing list and creating innovative email journeys, BibRave leveraged the Giants fanbase and well-known brand by aligning targeted email sends with the baseball schedule. This also invited the baseball fan into the running and endurance industry with relatable, on-brand content.

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