Nuun Elevated Experiences

In 2022, BibRave led ideation, management, and execution of three elevated experiential activations for Nuun Hydration - Track and Field World Championship in Eugene, Ironman World Championships in Kona, HI, and the 2022 Chicago Marathon. BibRave focused on creating unique experiences that resonated with the audience of each event, helped the brand stand out amidst the noise of many other brand activations, and created engaging IRL and digitally-shareable moments.

  • Program Execution
  • Experiential Activation (IRL/Virtual)
  • Creative Concepting

At the Track and Field World Championships in Eugene, BibRave concepted and helped launch the first-ever Take the Bridge race in Tracktown USA. The event brought together marquee brands (Brooks Running and Knockaround Sunglasses, in addition to Nuun Hydration), elite runners, fans of the sport, and fans of Nuun for an exciting and totally unique running event.

BibRave pitched the concept to Take the Bridge, and the two teams collaborated to create custom graphics, must-have apparel, and the perfect Take the Bridge route to highlight some of the most iconic scenes in American running. The course took participants over bridges that connect these storied locations (including Pre’s Trail), and the event showcased Nuun as a brand that deeply understands what makes American running exciting and alluring.

For the Ironman World Championships and Chicago Marathon in October, BibRave developed two decidedly unique concepts and also led the on-site execution at both events.

In Kona, BibRave launched a premium on-course experience for spectators and athletes by way of partnerships with Big Island Running Company and HOKA. Custom clacker fans, Hawaiian shirts, and the Nuun Island Express (a free shuttle taking athletes to “under the radar” gems) were just a few ways the Nuun brand showed up and supported athletes throughout event weekend.

For the Chicago Marathon, a private, pirate-themed boat tour of the Chicago River (equipped with Nuun-themed pirate flags, photo stations, and - of course - Nuun-powerd beverages!) hosted over 150 Team Nuun members for a high-energy, community-building moment before one of the World Marathon Majors. This was the first-ever in-person gathering of Nuun Ambassadors at such a large scale, and the event brought fans of Nuun together to celebrate not just the brand, but each other as individuals and runners.

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