Nuun Elevated Experiences

In 2023, BibRave was challenged to create a buzzworthy Nuun Hydration experience that cut through the crowded noise of the Boston Marathon. In typical BibRave fashion, we stepped out of the box of the traditional “brand house” and honed in on a new concept, The Nuun Gallery, powered by Artifical Intelligence. The one-day exhibit garnered over 1,000 attendees and countless photos on prominent Newbury St. But most importantly, it allowed Nuun to connect with Nuun Ambassadors and consumers in a very unique, on-trend, and noteworthy activation at one of the biggest running events of the year.

  • Program Execution
  • Experiential Activation (IRL/Virtual)
  • Creative Concepting

Leasing a 2,000 sq ft art gallery was only the beginning. BibRave leveraged AI to curate a Hydration Collection of canvases derived from Nuun’s 9,000 member ambassador Community, Team Nuun. Team Nuun images were used as prompts for each canvas depicting healthy hydration habits. The collection opening also featured playful takes on traditional gallery elements such as a Viola player from the Berkeley College of Music playing contemporary hits, a bar serving Nuun in champagne glasses, and art installations from brand partners like Brooks Running, and Athletic Brewing Company.

BibRave created and executed every element of The Nuun Gallery. We delivered the idea, we sourced the venue and all vendors, we coordinated with and paid all vendors, we secured all prints and other visuals, and we staffed the event on race weekend. Some of our best work is when we are tapped to create and idea, develop a plan to bring it to life, and fully execute the activation - and The Nuun Gallery was a great example of our end-to-end services.

For the Ironman World Championships and Chicago Marathon in October, BibRave developed two decidedly unique concepts and also led the on-site execution at both events.

In Kona, BibRave launched a premium on-course experience for spectators and athletes by way of partnerships with Big Island Running Company and HOKA. Custom clacker fans, Hawaiian shirts, and the Nuun Island Express (a free shuttle taking athletes to “under the radar” gems) were just a few ways the Nuun brand showed up and supported athletes throughout event weekend.

For the Chicago Marathon, a private, pirate-themed boat tour of the Chicago River (equipped with Nuun-themed pirate flags, photo stations, and - of course - Nuun-powerd beverages!) hosted over 150 Team Nuun members for a high-energy, community-building moment before one of the World Marathon Majors. This was the first-ever in-person gathering of Nuun Ambassadors at such a large scale, and the event brought fans of Nuun together to celebrate not just the brand, but each other as individuals and runners.

Let's work together.

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