Brooks Run Happy Team

In 2019, Brooks Running tapped BibRave to grow, revamp, and manage their Brooks Run Happy Team Ambassador program. The Brand leveraged BibRave’s industry-leading experience, best practices, and processes to grow their program from ~40 to ~150 participants within a year, developing year-round connection points and programming, along with the new tentpole Camp Run Happy Summit. The 2023 program is now 200 members strong and growing!

BibRave partners with Brooks on ambassador application development, vetting, onboarding and contracting, daily ambassador communications, creative concepts to support brand campaigns, and monthly reporting.

  • Influencer/Ambassador Management
  • Program Execution
  • Experiential Activation (IRL/Virtual)

IRL Connection @ Camp Run Happy

BibRave launched a signature Brooks Run Happy Team event - Camp Run Happy - in 2020, and 2022 was the first IRL event after two years going virtual. BibRave concepted the themes, planned all programming, contracted and paid all 3rd-party vendors, led participant experience, and executed all IRL on-site experiential elements.

Unlocking Hidden Benefits

The Run Happy Team now also assists with content creation and storytelling on Brooks owned and operated channels - social, blog, YouTube - supporting key Brooks campaigns/initiatives, event partners, and more!

Let's work together.

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