Brooks Run Happy Team
Since 2019, BibRave has provided program oversight and community management for the Brooks Run Happy Team Ambassador Program. Brooks leveraged BibRave’s industry-leading experience, best practices, and processes to grow their program from ~40 to ~200+ participants, developing year-round connection points and programming. Through community management expertise, campaign ideation and execution, and developing unique engagement touchpoints, BibRave helped Brooks meet their core KPIs of elevating the brand to core and new runners, and generating authentic conversation. The program has seen YOY growth in total posts, impressions, and community participation.
- Influencer/Ambassador Management
- Program Execution
- Experiential Activation (IRL/Virtual)