PUMA Influencer Seeding

PUMA turned to BibRave to create a buzzworthy splash for the brand's highly anticipated return to performance running and the debut of its new Deviate NITRO and Velocity NITRO performance running shoes. This project helped PUMA create immediate relevance and authenticity in the run space by connecting and engaging with runners directly.

  • Ambassador Promotion
  • Influencer/Ambassador Management
  • Program Execution

From Idea to Execution (and everything in between)

BibRave oversaw research and outreach to nearly 1,000 running influencers, ensuring a diverse representation of the running community. Our development and management of a screening process ensured that 500+ passionate runners were actively engaged in testing and sharing their PUMA Running experience on social. Campaign was successful despite repeated 2020 Election-related platform challenges (IG's periodically deactivating hashtags, elevated noise-to-signal ratio in the election environment, which made connecting with influencers even harder). This campaign was one of several elements that coincided with PUMA winning Editor's Choice and a cover feature from Runner's World!

Let's work together.

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