CAMA: Race Events + Brand Marketing Strategy

In 2023, BibRave collaborated with CAMA Bags to enhance brand integrations and partnerships, specifically with race and endurance events. BibRave utilized its extensive network and race expertise to propose potential partners for CAMA, with a focus on high-profile opportunities.

  • Creative Concepting
  • Program Execution

Long-Term Relationships

The program identified valued BibRave event partners and negotiated deals on behalf of CAMA, with the objective of connecting CAMA directly with events and facilitating long-term relationships and customized brand integrations and activations. BibRave’s expertise in the endurance space paired with creative prowess allows CAMA to show up at events in an innovative and engaging way.

Creating Strategic Resources

Additionally, BibRave developed white label marketing materials for CAMA to use in localized markets. Included were email outreach verbiage, a convenient and concise one-sheeter, and fully-polished marketing deck, all speaking directly to race directors and marketing teams about the benefits of partnering with CAMA.

Let's work together.

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