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Overview
Behind the Vines - Napa Valley Marathon
BibRave created a unique digital content series for the Napa Valley Marathon that propelled their virtual experience beyond the standard race model. With the Behind the Vines digital content series, BibRave brought the Napa Valley race-cation to life digitally for participants of the Napa Valley Marathon's Perfect Pairing Virtual Experience.
- Marketing Strategy
- Program Execution
- Content Creation (Copy/Design)
- Experiential Activation (IRL/Virtual)