Behind the Vines - Napa Valley Marathon

BibRave created a unique digital content series for the Napa Valley Marathon that propelled their virtual experience beyond the standard race model. With the Behind the Vines digital content series, BibRave brought the Napa Valley race-cation to life digitally for participants of the Napa Valley Marathon's Perfect Pairing Virtual Experience.

  • Marketing Strategy
  • Program Execution
  • Content Creation (Copy/Design)
  • Experiential Activation (IRL/Virtual)

The Angel In the Details

BibRave managed the ideation, content scheduling, asset creation, and video production coordination of this series with meticulous attention to detail and project management. This content featured live wine tasting and chocolate pairings, interactive graphics, and beautifully-produced videos that gave runners a VIP tour of Napa Valley's wine country.

Let's work together.

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