Race Day Events Comprehensive Marketing

BibRave offers comprehensive digital marketing strategy, content development & execution, social engagement, email design & execution, paid social, and detailed reporting for nearly 20 Midwest road race and triathlon events for Race Day Events (RDE). BibRave also fully manages the entire network of social media channels, including content calendaring, copy and asset creation, posting to all platforms, daily engagement, and detailed monthly reporting. BibRave’s expertise in the endurance space ensures curated, informed content for consumers, and in 2023 BibRave tracked registration success (and growth!) across the RDE event portfolio.

  • Marketing Strategy
  • Social Media Management
  • Program Execution
  • Content Creation (Copy/Design)
  • Creative Concepting

Retainer Model = Flexible Scope of Work

All BibRave services were performed under a monthly retainer model, allowing the client flexibility to tap BibRave’s additional capabilities to explore, innovate, and create activations that best suit the event needs. These included pivoting to create custom, long-form campaigns, as well as digital sponsor and community activations - all using the same retainer-based basket of hours.

Targeted Strategy & Cross-Event Promotion

Having an in-depth understanding of the market place and consumer base for RDE BibRave employs segmented email and paid social campaigns that target cross-event participants, bringing extended and purposeful value to RDE's databases.

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