Overview

Nuun Field Marketing Event Management

As Nuun’s Event Agency of Record, BibRave manages 20+ key event partnerships, on-site presence, staffing, and touring fleet vehicles. BibRave created a bespoke, end-to-end management solution to source, train, contract, and pay all on-site leads and brand ambassador staff, tapping BibRave’s immense network of runners and fitness enthusiasts.

  • Program Execution
  • Experiential Activation (IRL/Virtual)
  • Staffing and On-site Coordination

Brand Ambassadors

In mere weeks, BibRave developed a recruitment funnel and management system to staff Nuun events with the well-informed, charismatic, and passionate brand fans that consumers have come to expect from the brand. Unlike a typical staffing agency that might hire anyone willing to work for a day rate, BibRave tapped into our vast network of running, fitness, and nutrition enthusiasts to represent the Nuun brand at dozens of events. By the end of 2022, BibRave had onboarded 80+ new event staff (ambassadors), amounting to over 200 shifts at 20+ events.

In addition to recruiting and coordinating Nuun Event Staff at the various events, BibRave also managed all contracting, negotiation, and payments for Nuun.

Seamless Fleet Management

BibRave also owned the operations and logistics of Nuun’s Hydration Vehicles, including maintenance, storage, and deployment at events across the country. Using our large network of production partners, BibRave brought the Nuun Hydration vans from the mountains of Snoqualmie, WA to the sands of Long Beach, CA. And unlike a standard 10x10 tent and table skirt booth, these vehicles were all bespoke builds with external-facing Nuun taps, fold-down headers, and custom, recyclable aluminum vessels for product trial.

The result was further distinction for the brand among all other competing brand activations, as well as a hip consumer visual and engaging touchpoint across the country.

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