Some, or all, may agree that the age of fantastic customer service is long gone. The advent of the Amazon age makes it easy to forget that people are behind products and services we want to purchase. If you're a little 'old school' and want to spend a few bucks and enjoy a community sponsored event (this race is not put on by a big national chain) the Missoula Marathon delivers on all fronts. From the airport, hotel staff, public folks, race officials, and the crowd to cheer you on, it's a masterpiece in race support that other events could learn from. This race is #1 for a reason, and if there are a few nit-picky things that a participant didn't enjoy, they are probably never satisfied. You need to look hard to find the service and execution this race delivers, and for the effort it takes to get to this little town, it's worth twice as much once you've spent the weekend there. Kudos to the organizers for a job very well done!