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Innovative Marketing Strategies Increase in Registrations & Brand Awareness for the Iconic Event Kansas City, MO / BibRave, the leading-edge endurance and fitness marketing agency recently partnered with the Kansas City Sports Commission to inject fresh ideas into the paid social marketing plan for the Commission’s premier event, the Garmin Kansas City Marathon. BibRave ideated and executed innovative, data-driven strategies that increased brand awareness and helped the race tap into new and hard-to-reach markets. BibRave’s approach focused on utilizing local nano-influencers to produce bespoke paid social content highlighting the unique features of the Garmin Kansas City Marathon. Using an evidence-based approach, BibRave successfully utilized this content in paid social ads on Meta, Google, and TikTok, driving registration growth by 12% and increasing brand awareness across all age categories. “Working with BibRave has given us the creative edge we needed to drive both registrations and awareness,” said Elliott Scott, Director of Marketing & Communications for the Kansas City Sports Commission. “Their innovative approach and use of nano-influencers created authentic, engaging content that resonated with runners and helped expand our reach.” Using BibRave’s monthly retainer model, the Kansas City Sports Commission utilized the full-breadth of BibRave’s comprehensive marketing services including ideation, content creation, influencer management, and paid social media execution. This model enabled dynamic campaign optimization, ensuring the ability to adjust strategies to the evolving needs of the event. “We’re proud of the results we’ve achieved with the Garmin Kansas City Marathon,” said Andy Wallace, V.P. of Programs & Partnerships at BibRave. “Our goal was to help them connect with new audiences and grow the race in new markets, and these results are a testament to the power of creative, data-driven marketing strategies.” About the Kansas City Sports Commission The mission of the Kansas City Sports Commission & Foundation is to drive Kansas City’s overall sports strategy, to enrich the quality of life, create economic impact and raise visibility for our region. For the latest on Kansas City Sports Commission news, follow on Twitter, Facebook, Instagram and YouTube. Also follow the Garmin Kansas City Marathon on Twitter, Facebook and Instagram. About BibRave BibRave is an influencer and experiential marketing agency that specializes in fitness, outdoor, and lifestyle verticals. With 10 years’ experience building and managing influencers and ambassador communities for large and small companies, BibRave brings a team of strategic social media, creative, and online community-focused experts. BibRave also crafts bold and memorable experiences, developing creative events and in-person activations, managing ideation, project management, procurement, execution, and inter-agency coordination. Lastly, BibRave leverages our own large network of social media influencers – the Vibe – to drive more race registrations and product sales for our event and brand partners.

Brooks Speedrun LA—an Influencer Event Celebrating Competition, Content Creation, and Speed—is up for the “Best Use of Live Events for Content” award. Los Angeles, CA / BibRave, the leading-edge endurance and fitness marketing agency, and Brooks Running , a global leader in running footwear and apparel, were recently named as finalists in the 2024 Ex Awards . Brooks Speedrun LA – a track & field-themed Influencer event celebrating competition, content creation, and speed, produced by BibRave, was recognized in the “Best Use of Live Events for Content” category. Hosted by gamer and Twitch superstar, SypherPK and YouTube Daredevil, Michelle Khare, Speedrun LA featured some of the most high-profile athletes, influencers, celebrities, and gamers – all creating content in the lead-up to and during the August 5, 2023 event. With over 30,000 viewers, Brooks Speedrun LA was the #1 Most Watched Stream in the Sports Category on Twitch the weekend of the event. The Twitch stream not only provided an immersive experience but also served as a platform for viewers to engage directly with the event, ultimately leading to $25,000 being donated to Save The Children , a non-profit that aims to improve the lives of children worldwide. “The Ex Awards recognize some of the best and most creative events and campaigns of the year,” said Tim Murphy, Co-Founder of BibRave. “Speedrun LA definitely deserves a place on that list, demonstrating the power of working with diverse creators and platforms to reach new audiences. We’re very proud of what Speedrun LA accomplished, and we feel honored to be named a finalist.” About BibRave BibRave is an influencer and experiential marketing agency that specializes in fitness, outdoor, and lifestyle verticals. With 10 years’ experience building and managing influencers and ambassador communities for large and small companies, BibRave brings a team of strategic social media, creative, and online community-focused experts. BibRave also crafts bold and memorable experiences, developing creative events and in-person activations, managing ideation, project management, procurement, execution, and inter-agency coordination. Lastly, BibRave leverages our own large network of social media influencers – the Vibe – to drive more race registrations and product sales for our event and brand partners.

Brooks activated BibRave to create and execute the 2024 in-person summit for 150 ambassadors. Chicago, IL / BibRave, the leading-edge endurance and fitness marketing agency, partnered with Brooks Running to host the highly anticipated 2024 Brooks Hype Fest, a weekend-long event that brought together Brooks’ North American ambassadors – the Brooks Running Collective – to Chicago. Aligning with the theme of “Let’s Run There,” the goal of the weekend was to highlight community and brand affinity through engaging content and human connection. Taking place from Friday, September 6, through Sunday, September 8, Brooks Hype Fest kicked off at the Pendry Hotel, followed by a shake-out run along Chicago’s iconic lakefront. Attendees enjoyed interactive sessions with Brooks athletes, participated in content creation contests, and explored the city through guided excursions. The event culminated in a Gilded Age-themed soirée at The Bassment, where ambassadors celebrated with custom mocktails & cocktails, live music and dancing, and other engaging activations. “We were excited to bring the Brooks Running Collective together for an unforgettable weekend that blended fitness, community, and creativity,” said Dustin Glass, Senior Manager of Influencer Marketing. “Our ambassadors had the opportunity to connect, capture, and create content that truly embodied the spirit of Brooks and our theme, ‘Let’s Run There.'” The weekend also featured a keynote by Brooks athlete, Olympic Heptathlete Chari Hawkins, who inspired attendees with her insights into the competitive spirit, resilience, and finding joy and purpose beyond the podium. “The Brooks Hype Fest was a celebration of adventure, running, and community,” said Andy Wallace, V.P. of Programs & Partnerships. “We were honored to organize and execute this dynamic event, which emphasized content creation, brand partnerships, and authentic connections within the Brooks ambassador community.” About Brooks Running Brooks Running sells its performance footwear, apparel, run bras, and accessories worldwide. Brooks’ purpose is to inspire everyone to run their path by creating the best gear, tools, and experiences. Founded in 1914, Brooks is a subsidiary of Berkshire Hathaway Inc. and is headquartered in Seattle. Visit http://www.brooksrunning.com/ for more information or follow @brooksrunning. About BibRave BibRave is an influencer and experiential marketing agency that specializes in fitness, outdoor, and lifestyle verticals. With 10 years’ experience building and managing influencers and ambassador communities for large and small companies, BibRave brings a team of strategic social media, creative, and online community-focused experts. BibRave also crafts bold and memorable experiences, developing creative events and in-person activations, managing ideation, project management, procurement, execution, and inter-agency coordination. Lastly, BibRave leverages our own large network of social media influencers – the Vibe – to drive more race registrations and product sales for our event and brand partners.

BibRave and Giants Enterprises Extend Strategic Marketing Partnership into Year Three. San Francisco, CA / BibRave, the leading-edge endurance and fitness marketing agency once again partnered with Giants Enterprises , the entrepreneurial arm of the San Francisco Giants Major League Baseball franchise, to elevate the 15th annual Giant Race, presented by Alaska Airlines. This successful collaboration resulted in an impressive 22% year-over-year increase in registrations, with more than 7,200 runners, walkers, and families participating at Oracle Park. As part of their partnership, BibRave managed paid social media campaigns for the event’s race channels, leveraging sophisticated audience targeting and budgeting techniques to maximize results. BibRave also assisted in the creation of email content and management of the Giant Race’s Starting 9 Ambassador program. “The energy at Oracle Park during the 15th Annual Giant Race, presented by Alaska Airlines, was nothing short of electric,” said Joey Nevin, Vice President of Giants Enterprises. “Seeing our loyal fans and athletes fill the stadium with such enthusiasm was incredible. We count on our trusted partners at BibRave to knock it out of the park year after year with their expert race marketing, and love that they’ve helped us take this event to new heights.” Giants Enterprises utilized BibRave’s marketing expertise through a flexible retainer-based model, ensuring the event’s continued growth and success. They also tapped BibRave’s extensive network of influencers, The Vibe: A BibRave Network, integrating influencer marketing into the overall plan. The Vibe is a curated and vetted network of nano-infuencers in the running and endurance space that specialize in creating authentic content to promote endurance events on their respective channels. These influencers generated hundreds of registrations for the 2024 Giant Race, accounting for more than 6% of overall registration. “The Giant Race is more than just a running race; it’s a family-friendly, baseball-themed endurance experience that brings together walkers and runners of all levels,” said Andy Wallace, V.P. of Programs & Partnerships at BibRave. “Giants Enterprises consistently raises the bar for their participants, and BibRave was excited to step up to the plate again in 2024 to generate excitement and bring more families and friends to race weekend.” About the Giant Race Series The Giant Race Run/Walk Series presented by Alaska Airlines represents the perfect combination of running and baseball. Through traditional events held in Scottsdale, Sacramento, San Jose and San Francisco, the Giant Race unites an array of Giants-inspired themes at every level of professional baseball. Historically, after stops in Scottsdale during Spring Training and at Minor League facilities in Sacramento (Triple-A, Sacramento River Cats) and San Jose (Single-A, San Jose Giants), the Series ends on the field at Oracle Park following guests experiencing the flattest and fastest course in San Francisco. We strive to give baseball fans and running enthusiasts an unforgettable journey of run, walk, fitness and training experiences all season long. For more information, visit www.giantrace.com . About BibRave BibRave is an influencer and experiential marketing agency that specializes in fitness, outdoor, and lifestyle verticals. With 10 years’ experience building and managing influencers and ambassador communities for large and small companies, BibRave brings a team of strategic social media, creative, and online community-focused experts. BibRave also crafts bold and memorable experiences, developing creative events and in-person activations, managing ideation, project management, procurement, execution, and inter-agency coordination. Lastly, BibRave leverages our own large network of social media influencers – the Vibe – to drive more race registrations and product sales for our event and brand partners.

Event will showcase the newly-available HaptiFit Terra, complete with bone conduction and artificial intelligence fitness coaching. Los Angeles, CA / BibRave, the leading-edge endurance and fitness marketing agency, recently launched a partnership with the ascendent bone conduction headphone company, Mojawa . To showcase and celebrate the launch of Mojawa’s revolutionary new fitness tracker, the HaptiFit Terra , BibRave is hosting an exclusive press event on March 26, 2024, from 5:30pm to 8:30pm PST at LouLou in Santa Monica, CA. This invite-only event will gather select members of the tech media and influential personalities from the LA scene for a social and informative evening. Hosted by the multi-talented Alexi Pappas , this event promises a unique blend of fitness, innovation, and entertainment. The Olympic athlete and accomplished filmmaker and writer will lead a “Good Vibes” fun run where attendees can experience the HaptiFit Terra. This cutting-edge device is leading the fitness tracking revolution, combining the benefits of smart watches, in-ear headphones, and a personal trainer in one to become the only device athletes need to reach their goals. The sleek, head-mounted design features an AI Sports Trainer, bone conduction audio, haptic controls, and IP68 dustproof and waterproof rating to enable disruption-free training anywhere. Following the run, guests can unwind during the drinks and social hour, capturing memorable moments at photo opportunities scattered throughout the venue. The event will be a unique chance to mingle with some of LA’s finest influencers and tech experts in an intimate setting. “The HaptiFit Terra will revolutionize fitness tracking, bringing runners a complete solution for reaching their fitness goals. Combining our proprietary AI Sports Trainer, bone conduction, and haptic controls delivers a completely new fitness tracking experience for disruption-free training to the running market,” said Mojawa CEO Robin Cao. “The HaptiFit Terra will drive athletes towards new performance, and BibRave’s creativity will bring this event to life. We look forward to hosting LA’s best taste-makers and debuting the industry’s first integrated smart sports device.” “Runners care about many things, but content and safety are at the top of almost every runner’s list,” said Jessica Murphy, Co-Founder of BibRave. “Mojawa delivers on both with audio entertainment and situational awareness. Layer on their dynamic AI coaching, and the HaptiFit Terra is an amazing product that runners have to try.” About Mojawa At the core, Mojawa is a haptic technology company, a form of technology that recreates the sense of touch by applying forces, vibrations, or motions to the user. Dedicated to transforming everyday life into extraordinary experiences through our innovative products, Mojawa accompanies and empowers individuals to feel life in its fullest sense. With Mojawa, you gain more than just a device; you embrace an enriched lifestyle designed for experiencing and feeling the world in a new way. Learn more at mojawa.com . About BibRave BibRave is an influencer and experiential marketing agency that specializes in fitness, outdoor, and lifestyle verticals. With 10 years’ experience building and managing influencers and ambassador communities for large and small companies, BibRave brings a team of strategic social media, creative, and online community-focused experts. BibRave also crafts bold and memorable experiences, developing creative events and in-person activations, managing ideation, project management, procurement, execution, and inter-agency coordination. Lastly, BibRave leverages our own large network of social media influencers – the Vibe – to drive more race registrations and product sales for our event and brand partners.

New community management model will allow Feetures to manage day-to-day execution while tapping into BibRave’s expertise. Charlotte, NC / BibRave,the premier endurance and fitness marketing agency, recently kicked-off a partnership with Feetures , a leading performance sock brand, to launch the Feetures Ambassador program, a dynamic community of dedicated brand advocates. BibRave will lead strategic management in collaboration with Feetures, including full program creation, application, and onboarding of Ambassador members. Ongoing, BibRave will provide strategy, best practices, and program optimization recommendations regarding day-to-day community management, which will be executed by the Feetures team. “We’re thrilled to partner with Feetures to create a best-in-class ambassador program,” said Jessica Murphy, Co-Founder of BibRave. “We’ll be utilizing a new model where Feetures executes the day-to-day community management in-house while tapping into BibRave’s decade of expertise in managing programs that build authentic connection and brand advocacy. This new model will enable Feetures to build the strongest community possible while saving significant costs by keeping the day-to-day community management piece.” In an increasingly crowded vertical of performance socks, a dedicated community that can share their love of the product along with the brand is key to standing out and building brand love. “Feetures is a leader in the category, because we obsess over engineering products of the highest quality and building community. As a result, we have a very loyal and passionate audience that we know we can leverage.” said Joe Gaither, CMO at Feetures. “Teaming up with BibRave allows us to capitalize on their knowledge of the industry, along with their strategic best practices in community management and influencer marketing. We’re excited to see the positive impact this program will have on our brand.” About Feetures Originally founded by Hugh Gaither in 2001, Feetures is now led by his sons, John Gaither (CEO) and Joe Gaither (CMO). Feetures is focused on offering products that are designed to help everyone achieve their personal best. The brand is a family-owned business out of Charlotte, North Carolina, founded in technological design, innovation and sustainability. Committed to the quality of their product and the satisfaction of their customers, every Feetures product includes a lifetime guarantee. Today, Feetures has become the #1 sock brand in U.S. run specialty stores. It is sold in over 50 countries and in prominent national sporting goods chains in the US. About BibRave BibRave is an influencer and experiential marketing agency that specializes in fitness, outdoor, and lifestyle verticals. With 10 years’ experience building and managing influencers and ambassador communities for large and small companies, BibRave brings a team of strategic social media, creative, and online community-focused experts. BibRave also crafts bold and memorable experiences, developing creative events and in-person activations, managing ideation, project management, procurement, execution, and inter-agency coordination. Lastly, BibRave leverages our own large network of social media influencers – the Vibe – to drive more race registrations and product sales for our event and brand partners.

BibRave tapped their nationwide network of endurance sports influencers to create buzz and drive registrations for the iconic event. Richmond, VA / BibRave, the leading-edge endurance and fitness marketing agency, recently partnered with event organizer Sports Backers to drive hundreds of registrations for the Allianz Partners Richmond Marathon. BibRave’s expertise in influencer marketing and management proved instrumental in boosting registration numbers for the Allianz Partners Richmond Marathon, also known as “America’s Friendliest Marathon.” BibRave utilized their nationwide network of running influencers, The Vibe: A BibRave Network, to create high-quality, authentic digital content that resonated with the running community on social media channels, resulting in a remarkable influx of participants eager to be part of this premier event. Sports Backers’ Executive Director, Jon Lugbill, expressed gratitude for BibRave’s role in achieving the boost in registration numbers. “The success of our partnership goes beyond enhancing the participant experience; it’s about bringing more runners into our community. BibRave’s influencer program has not only driven registrations but has also strengthened the bond we share with our participants.” Andy Wallace, Vice President of Programs & Partnerships at BibRave, shared his excitement about the impact of the partnership, stating, “Our collaboration with the Allianz Partners Richmond Marathon has exceeded expectations, especially in terms of driving registrations. We take pride in leveraging The Vibe: A BibRave Network to connect with runners and inspire them to participate in this iconic event.” The Allianz Partners Richmond Marathon and BibRave are committed to sustaining this momentum and recently renewed their partnership for promotion of the 2024 event to be held in Richmond, Virginia on November 16th. About Sports Backers With a key message of Let’s Go, RVA, the mission of Sports Backers is to inspire people to live actively. A nonprofit organization, Sports Backers is dedicated to producing nationally recognized quality sporting events and programs that motivate residents and visitors alike to be more active, supporting youth running and fitness programs, and advocating for safe and connected networks of bike and pedestrian infrastructure. Learn more at sportsbackers.org . About BibRave BibRave is an influencer and experiential marketing agency that specializes in fitness, outdoor, and lifestyle verticals. With 10 years’ experience building and managing influencers and ambassador communities for large and small companies, BibRave brings a team of strategic social media, creative, and online community-focused experts. BibRave also crafts bold and memorable experiences, developing creative events and in-person activations, managing ideation, project management, procurement, execution, and inter-agency coordination. Lastly, BibRave leverages our own large network of social media influencers – the Vibe – to drive more race registrations and product sales for our event and brand partners.