Not sure I have to really explain myself very much when I say this event is a "Must" for Big 10 fans... It's the perfect excuse to get some college friends together, dress in school colors (or wear the race tee which is provided to all early registrants in school colors of their choosing!), and remember the good old days.
Serious athletes should rejoice as there are now three events in Chicago (BoA Shamrock Shuffle, BTN Big 10k, and BoA Chicago Marathon) that offer enough prize money to attract some legitimately fast athletes and fields deep enough to carry nearly every runner to a new PR.
The out and back, lake front course is not the most interesting, but I honestly could have cared less as I was having a great race.