top of page

PAID SOCIAL THAT DRIVES RACE REGISTRATIONS FOR ENDURANCE EVENTS OF EVERY SIZE

We help races of all sizes increase awareness among participants, grow registration performances, and maximize ROI through strategic paid social campaigns using runner-specific targeting, platform-native creative, and ongoing optimization.

Why BibRave?

BibRave is a leader in paid social marketing for the running industry. In 2025, our paid social campaigns delivered an average

10X+ ROAS

across all client accounts, helping races large and small boost awareness and drive registrations. Our approach is built specifically for runners—combining audience insights, creative testing, and full-funnel strategy to deliver measurable results.
Get the Paid Social 101 Guide

A practical, one-page guide covering what actually works in paid social for races—targeting, creative, budgeting, and real-world lessons learned.

Let's Work Together

BibRave YOY Paid Social Comps .png

Case Study

YOY Comparisons for Race Client Paid Social creating paid social internally and using BibRave:

  • Spent HALF of previous budget, yielded improved YOY results, more conversions and better CTA

  • Slashed previous CPA $254.05, a 95% reduction in cost

  • Compounded ROAS by 49X

More Case Studies

  • Boosted Lagging Registrations
    Ran a focused three-week campaign that accounted for 31% of total registrations and delivered a 20X ROAS.
     
  • Grew Email Base
    Leveraged pre-registration lead generation ads to grow its subscriber base by 50%.
     
  • Targeted a New Age Group
    TikTok ads increased 19–25 year old participation by 25% YOY by reaching first-time runners ages 19–25 during peak training season.
Missoula Marathon Start Line.jpeg
“The BibRave team turned our modest budget into over $55,000 in revenue, all while attracting 84% new runners. I trust them completely to deliver results like this year after year.”

Trisha Drobeck, Missoula Marathon Race Director

bottom of page