Nuun Unexpectercise Pop-Up
Marketing Strategy
Experimental Activation
Influencer Management
Overview
Nuun tapped BibRave to create an epic 20th-anniversary celebration event with an “Unexpectercise” theme. The goal was to reignite excitement for the brand, reconnect with their core audience, and deliver a unique, engaging experience that would stand out in the fitness community.
BibRave handled every aspect of the event, from the creative concept to execution. This included vendor coordination, influencer management, and sourcing a Chief Muuvment Officer to create and lead workouts. The team curated creative classes themed to individual years (from moves, to playlists, and swag), and oversaw all event logistics, weaving Nuun’s brand into every detail.
The campaign surpassed expectations, from event attendance, brand impressions, sales. BibRave delivered a memorable Nuun experience that resonated deeply with the fitness community, driving brand awareness and community engagement.