Innovative Marketing for the Kansas City Marathon
Marketing Strategy
Program Execution
Content Creation
Social Media Management
Creative Concepting
Overview
The Garmin Kansas City Marathon was looking for a fresh take on their traditional paid social marketing. They chose BibRave as their marketing partner to ideate and develop unconventional yet data-driven strategies to increase brand awareness in untapped markets and increase overall registrations. BibRave worked with local nano-influencers to create custom, paid social videos that resulted in a 22% increase in YOY registrations.
Retainer Model = Flexible Scope of Work
All BibRave services are performed under a monthly retainer model, allowing the client flexibility to leverage BibRave’s full suite of marketing services as needed. This structure allows our team to explore creative solutions and deliver digital activations that evolve to the needs of the event.
Strategic Marketing Expands Race Audience
Through this influencer collaboration, BibRave successfully increased registrations for the Garmin Kansas City Marathon and expanded the race’s reach into previously under-tapped markets. By implementing a targeted ad strategy across Meta, Google, and TikTok, the race attracted a broader audience with registration growth across all age groups and an impressive increase among the typically hard-to-reach 19-29-year-old demographic.
