The Giant Race Comprehensive Marketing
Marketing Strategy
Program Execution
Content Creation
Social Media Management
Creative Concepting
Overview
BibRave has partnered with the Giant Race marketing team for three consecutive years, providing comprehensive digital marketing strategy, content development & execution, email design & execution, paid social media management, and detailed reporting. All of these efforts combined have led to an almost 65% increase in the participant field from 2022 to 2024.
All BibRave services were performed under a monthly retainer model, allowing the client flexibility to tap BibRave’s additional capabilities to explore, innovate, and create activations that best suited the event needs. These included pivoting to create custom, long-form campaigns, as well as digital sponsor and community activations - all using the same retainer-based basket of hours.
BibRave’s marketing strategy aims to pull more than the traditional operational marketing levers. Utilizing a robust MLB mailing list and creating innovative email journeys, BibRave leveraged the Giants fanbase and well-known brand by aligning targeted email sends with the baseball schedule. This also invited the baseball fan into the running and endurance industry with relatable, on-brand content.
