Feeture’s
Performance Tee Launch Influencer Campaign
Campaign Strategy
Influencer Management
Content Review + Analysis
Overview
Feetures partnered with BibRave to fully manage an Influencer Campaign to drive awareness and sales of their new apparel product, the Stride Flex Performance Tee
To help Feetures launch their first apparel item beyond socks, BibRave curated a mix of fitness, fashion, and run Influencers to create a combination of reels and stories within a concentrated campaign window. Our content strategy focused on showcasing the shirt’s fit and performance while seamlessly aligning with each influencer’s distinct voice and style.
BibRave contracted 6 Influencers (micro-mega), focusing on talent with a large female audience and brand affinity, to create dedicated, high-quality Instagram and TikTok content. Feetures also had the opportunity to leverage content for paid ads.
BibRave’s Role:
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Developed campaign strategy
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Led Influencer vetting, negotiations, contracting, and briefing
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Managed all Influencer comms
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Led all Influencer content review and posting
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Provided reporting and campaign analysis
Results:
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Campaign sales and social media value was over 2x higher than overall Influencer campaign budget
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Campaign also generated 27% additional content via earned posts