Brooks Tokyo
Influencer Trip
Influencer Marketing
Experiential Marketing
Content Creation
Overview
In September 2025, Brooks enlisted BibRave to manage a multi-day influencer trip with nine creators, focused on creating authentic digital content showcasing Brooks’ presence in Tokyo while immersing the creators in Tokyo culture.
Concept
Elevate Brooks’ visibility during the World Championships by authentically embedding the brand into the cultural and athletic energy of Tokyo. Talent were a mixture of dedicated/core runners, fitness runners, and lifestyle/fashion influencers, who showcased Brooks footwear and apparel in real-world, lifestyle, and spectator settings.
BibRave’s Role:
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Contract, coordinate and manage nine influencers
Produce a structured multi-day content plan
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Organize activations throughout Tokyo
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Manage cultural experiences, runs, and brand touchpoints to ensure integration with Brooks’ storytelling
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Contract and oversee content capture with local photographer/videographer
Results:
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Over 220 Pieces of organic + earned content
over 60 Days -
Multiple high-production videos for social, including long-form and cutdown versions
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Hundreds of photos for use on Brooks + influencers’ social
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Authentic presence and visibility at the year’s most high-profile track meet