Brooks
Let's Run There
Influencer Campaign
Year to Year Campaign Strategy
Influencer Management
Creative Briefing + Content Coordination
Overview
As Brooks’ Influencer Agency of Record, BibRave developed an Influencer campaign to support Brooks’ new brand marketing platform, Let’s Run There. The goal was to create an emotional connection to the brand through endemic and non-endemic storytelling.
Concept
Partner with a combination of non run-endemic Influencers (chefs, dancers, painters, scientists, etc.) who run as part of their creative outlet. The 3-month campaign was anchored with 4 macro/mega celebrity-level talent and 19 micro talent sprinkled, sharing shortform content.
The content strategy focused on developing deep, meaningful stories, showcasing authentic voices as a foundation for future brand initiatives and key moments.
BibRave's Role
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Developed campaign strategy
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Led Influencer vetting, negotiations, contracting, and briefing
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Managed 1:1 relationships with large-scale celebrities
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Managed and briefed content production vendor
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Coordinated four production shoots
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Led all Influencer content review and posting
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Provided detailed reporting
Results
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42% lower cost per view than projected
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Saved 50% of campaign budget through Influencer negotiation expertise
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Introduced the brand to new talent that ultimately led to long-term partnerships
