Brooks Hype House Eugene
Marketing Strategy
Program Execution
Overview
BibRave partnered with Brooks Running to launch the Brooks Hyperion House activation in Eugene, Oregon around the 2024 Trials. The goal was to promote the Brooks Hyperion Max 2 shoe, and create a community space for athletes, fans, and locals to connect and engage.
BibRave managed all aspects of the event, from concepting the “fast food” experience - organizing daily runs, product demos, live podcasts, and on-site apparel printing. We also coordinated local vendors and enhanced consumer engagement through a mobile swag cart that provided cooling items to event attendees throughout Eugene.
The activation successfully increased brand visibility, strengthened community connections, and created a memorable, immersive experience for attendees while driving excitement around the Brooks Hyperion Max 2 shoe.