BOOST Influencer
Production
Program Execution
Creative Concepting
Influencer Management
Overview
BibRave partnered with BOOST® to launch their new BOOST® Max product, featuring 30g of protein and only 1g of sugar. The goal was to generate excitement and awareness around the product's release through an engaging and authentic blind consumer taste test.
BibRave managed the entire program from start to finish, overseeing every aspect of production. This included contracting vendors, managing logistics, and contracting the popular Influencer fitness duo, The Buff Dudes, to lead the activation and create content that resonated with their fitness-focused audience.
The blind taste test activation was a huge success, driving strong consumer engagement and creating a buzz around BOOST® Max. The involvement of The Buff Dudes amplified reach, resulting in authentic content that connected with both fitness enthusiasts and the broader health-conscious community. BibRave’s seamless execution of the campaign allowed BOOST® to successfully position BOOST® Max as a must-have, high-protein, low-sugar option in the market.
