The inaugural race of the Florida 10 Series-Lakeland was, in my opinion at least, a success.
The race was a 5 mile loop, where those of us that ran the 10 miler did two loops. Course is very flat, which allows it to be fast. There were water stations (with Gatorade) at every mile marker, so there were plenty of opportunities to rehydrate. However, I didn't notice any "real aid stations" that had band aids, vaseline, etc. As for the scenery, it was pretty bland. The race was run on the campus of a new university (Florida Polytechnic) that is kind of in the middle of nowhere. Literally, I don't think there was anything to look at besides other runners, fields, and some trees for the entire 10 miles. As for expo quality, there really wasn't an expo. Packet/number pickup was available the day before the race at one of the local running stores, and also before the race. But honestly, a big expo really wasn't needed.
Everything else about the race was great. They even did a drawing after the race where they gave 5 runners of the 5 miler $50, and 10 runners of the 10 miler $100. It's the first race I've ever been to that did something like that, but it really incentivized runners to stick around after the race to see if they won!
You can check out my race write up on my blog, at http://www.dizruns.com/florida-10-series/