Hot chocolate did it again, only this time, virtually!
UNLIKE the other virtual races I have done in 2020, The folks with the coco had a Virtual Finisher Celebration.
What?

If you engaged with the Allstate Hot Chocolate Denver 15k Facebook event page, you would have seen prizes being given away; music being played, trivia, interviews with the official charity sponsor…you name it! This was kind of a game changer. I’m not saying this because I won anything…I didn’t. But I think the simple engagement took the virtual race experience to a new level. It took the participant into an experience, not just “post a pic”, but real engagement.

The ONLY reason the swag got 3 stars and not 5 was because the zipper broke =( but I love the hoodie, so I'll see if my local dry cleaner can fix it.