Brooks Influencer Campaign Run on Nitro

As Brooks’ Influencer Agency of Record, BibRave concepted and executed a first-ever long form Influencer content campaign for Brooks’ Run on Nitro global campaign. Each Influencer partner created custom storytelling-based content promoting Brooks nitrogen-technology, and extended brand reach to new audiences.

  • Program Execution
  • Experiential Activation (IRL/Virtual)

BibRave developed the initial overarching Influencer strategy and campaign concept for Run on Nitro, then carried the project to completion by researching, negotiating, and contracting with three high-profile YouTube Influencers. BibRave also facilitated content reviews in partnership with the Brooks marketing team, further extending brand’s realized value from Run on Nitro. Ultimately, the campaign garnered over 50MM impressions while reaching a key target audience and new consumers.

BibRave also worked with the Influencers to design unique content shoots in three separate locations, bringing each Influencer’s story to life in creative ways. The content shoots also incorporated other Brooks brand ambassadors as a way to increase reach while further elevating members of their ambassador community.

Let's work together.

Let's Chat