Brooks Camp Run Happy
BibRave pivoted an IRL Summit to a Virtual Summit seamlessly, using a creative theme and multi-sensory experience to build out a full weekend of programming. The experience drove elevated community engagement on social, increasing excitement and engagement with the Brooks brand. The Virtual Summit has become a tent pole of the Run Happy Team program, and became a gold standard of virtual community experiences.
- Influencer/Ambassador Management
- Marketing Strategy
- Program Execution
- Content Creation (Copy/Design)
- Experiential Activation (IRL/Virtual)