Overview

Brooks Camp Run Happy

BibRave pivoted an IRL Summit to a Virtual Summit seamlessly, using a creative theme and multi-sensory experience to build out a full weekend of programming. The experience drove elevated community engagement on social, increasing excitement and engagement with the Brooks brand. The Virtual Summit has become a tent pole of the Run Happy Team program, and became a gold standard of virtual community experiences.

  • Influencer/Ambassador Management
  • Marketing Strategy
  • Program Execution
  • Content Creation (Copy/Design)
  • Experiential Activation (IRL/Virtual)

High-Wire Juggling

BibRave concepted, planned, and executed the entire weekend, including management of schedule/ROS, QA planning the A/V, developing the creative theme, sourcing vendors, and building out engaging touchpoints with surprise & delight moments.

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